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Advocacy Day 5_21_15

When it comes to green building, we’re very proud of the progress we’ve made in the Mitten State. We’ve certified 516 LEED projects, equaling more than 45 million square feet.  We have some really cool LEED projects in Grand Rapids, where the West Michigan Chapter of the USGBC is based, like our new Downtown Market. We have the most LEED fellows per capita in the country, including a prestigious Center for Green Schools fellow in Grand Rapids Public Schools.  And we’re excited about the incredible growth of the Battle of the Buildings – a statewide competition between buildings to help drive energy reduction in our built environment. But we also know we have a long way to go – especially since some of our neighbors, like Ohio and Illinois are currently leading Michigan in the number of LEED certified projects in our respective states. (If you know any sports fans from Michigan, you know that we hate losing to Ohio more than anything!) With that in mind, on May 21, the West Michigan Chapter joined with our friends in the Detroit Regional Chapter to organize a USGBC Michigan Advocacy Day at the state Capitol. It was an excellent opportunity for us to meet with legislators to discuss how LEED can move our state forward. Lawmakers loved hearing that LEED has broad bipartisan support, with 79 percent of Republicans and 89 percent of Democrats supporting the use of LEED in buildings. We discussed how LEED and green building techniques can be a guiding force in our efforts to revitalize our state and rebuild our cities. We walked them through how LEED certified buildings increase property values and build better neighborhoods. We stressed that we want to utilize our extensive experience and capacity in manufacturing to become a leader in the green jobs revolution. Our first Advocacy Day was a great start toward reaching our goal of making Michigan a greener, more efficient and more prosperous state. We look forward to working more closely with our elected officials as we work hard every day to make that happen.

 Cheri Holman is the executive director of the West Michigan Chapter of the U.S. Green Building Council

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Dr. Kristen Cetin, LEED AP

Board of Directors 

Michigan State University,
Associate Chair for Faculty/Academic Staff Development – Department of Civil and Environmental Engineering in the College of Engineering,
Professor – Department of Civil and Environmental Engineering in the College of Engineering

Dr. Kristen Cetin is an Associate Professor and Associate Chair for Faculty and Academic Staff Development in the Department of Civil and Environmental Engineering. She is also the Director of the US Department of Energy Industrial Assessment Center. Dr. Cetin is also a licensed Professional Engineer and a LEED AP. Her research involves the use of building energy and daylight modeling and smart technologies to improve building energy performance and reduce peak loads, while maintaining occupant comfort. She is also interested in smart technologies, and how the use and integration of the Internet of Things (IoT) can enhance building performance, comfort, and real-time assessment of performance. Dr Cetin also has experience in the assessment of the thermal and hygrothermal performance of buildings, and development of inverse grey-box and black-box models for building energy performance. Her work has been funded by the National Science Foundation, ARPA-E, Sloan Foundation, ASHRAE, ACRP, and various industry partners. She is an active member of ASHRAE Technical Committee 7.5 – Smart Building Systems and MTG.OBB – Occupant Behavior in Buildings. She is also an Associate Editor for the ASCE Journal of Architectural Engineering, an Assistant Mentor for the ASCE ExCEEd Teaching Workshop, and a member of the ASHRAE Conference and Expositions Committee.

Mark Miersen

Board of Directors

Hedrick Associates, Vice President of Business Development

As the Vice President of Business Development Mark is responsible for developing and executing company sales and marketing plans. With this comes a strong focus on leveraging company strengths to address emerging offering gaps or taking advantage of new opportunities in the marketplace. These efforts work in conjunction with sales and operational leadership initiatives in order to oversee, hire, train, enable, and motivate Hedrick’s sales force.

Jessica M. Austin

Program Coordinator, MI Healthy Climate Fellow

Jessica M. Austin is an environmental justice advocate based in Grand Rapids, MI. She holds a Bachelor of Science in Occupational Safety and Health Management from Grand Valley State University. She is an alumna of the Michigan Healthy Climate Fellowship. In her previous role, she collaborated with specific neighborhoods to align them with Michigan’s Climate Agenda. She empowered smaller community-based organizations by providing them with the knowledge and resources necessary to promote resilience and sustainable practices.

Jessica specializes in coalition-building, community engagement, and strategic planning. She is passionate about leading teams and connecting with communities. Dedicated to promoting equity, she strives to create coalitions that empower Neighborhoods of Focus. By collaborating with diverse groups, her goal is to enhance community development through advocacy and raising awareness.

Jason F. McLennan, AIA, LEED Fellow

Managing Principal and Founder, McLennan Design

Principal and Chief Sustainability Officer, Perkins&Will

Considered one of the world’s most influential individuals in the field of architecture and green building movement today, Jason is a highly sought out designer, consultant, and thought leader around the planet. He is the recipient of the prestigious Buckminster Fuller Prize (the planet’s top prize for socially responsible design). He has been called the ‘Wayne Gretzky’ of the green building industry, a “World Changer” by GreenBiz magazine, and has been selected as the Award of Excellence winner for Engineering News Record – one of the only individuals in the architecture profession to have won the award in its 55-year history. 

McLennan is the creator of the Living Building Challenge – the most stringent and progressive green building program in existence, as well as a primary author of the WELL Building Standard, which is sweeping the globe. He is the author of seven books on Sustainability and Design – used by thousands of practitioners each year, including the Philosophy of Sustainable Design, which is considered the ‘bible for green building’ – and is both an Ashoka Fellow and Senior Fellow of the Design Future’s Council. He has been selected by Yes! Magazine as one of ‘15 people shaping the world’ and works closely with world leaders, Fortune 500 companies, leading NGOs, major universities, celebrities, and influential development companies – all in the pursuit of a world that is socially just, culturally rich, and ecologically restorative. He is the founder of the International Living Future Institute and is the CEO of McLennan Design – his own architectural and planning practice, designing some of the world’s most advanced green buildings. McLennan’s work has been published in dozens of journals, magazines, and newspapers around the world. Jason serves as the Chief Sustainability Officer at Perkins&Will and is the Managing Principal at McLennan Design.

Chloe Taurel

Data Management and Research Intern

Chloe (she/they) is a returning Data Management and Research Intern for the summer of 2025. In this role, they will be focusing on the Automated Benchmarking Service and developing case studies for the website. Currently a rising senior at the University of Michigan, Chloe is pursuing a major in Data Science with minors in Environmental Studies and Energy Science & Policy, and is doing research with the Energy Equity Project. In her free time, she enjoys spending time outdoors, hiking with her dog, and baking.

Viraj Parmar

Data Management and Research Intern

Viraj is passionate about transforming energy data into actionable insights. At MiGBC, he focuses on Automated Benchmarking Services (ABS), helping businesses track, analyze, and optimize their energy usage effortlessly. With a background in data analytics, automation, and research, he works on streamlining energy reporting, integrating utility data, and enhancing benchmarking efficiency.

Currently pursuing a Master’s in Information Technology & Management, Viraj enjoys simplifying complex datasets and making energy data more accessible and impactful for businesses and communities. His goal is to leverage automation and data-driven strategies to drive sustainability and help organizations make smarter, more efficient energy decisions.

Tamika Young Banks

Board of Directors – Secretary

DTE Energy, Principal Supervisor – Energy Partnerships

Tamika works as a Principal Supervisor for the Energy Waste Reduction team at DTE Energy. She oversees a team of energy managers that work with commercial and industrial building owners and customers in the DTE Energy service area to achieve their energy efficiency goals. Tamika holds a B.S. in Chemical Engineering from the University of Michigan and a M.S. in Engineering Management from Eastern Michigan University. Tamika is also a Certified Energy Manager.

Andrew Longcore

Board of Directors

The Business Law Group, Attorney

Andrew earned a Bachelor of Arts in History from Michigan State University and a law degree from Cooley Law School. Andrew is an attorney with an extensive background in civil litigation, business matters, franchise law, sports and entertainment law, and landlord-tenant matters. He has helped dozens of businesses and individuals with a variety of issues from starting up a new business venture to collecting debts to contract drafting and negotiations to general counsel to drafting and reviewing franchise agreements to evictions.

Jeff Groth

Board of Directors

Area General Manager, West Michigan Trane

Jeff joined Trane in 2007 in Madison as operations leader for a territory covering the state of Wisconsin and the western half of the Upper Peninsula of Michigan. Over the next ten years, he went through a progression of roles and expanding leadership responsibilities culminating as head of construction for a territory covering the Dakotas, Minnesota, Wisconsin, and parts of 5 other states. In 2017, he relocated to West Michigan and started leading the customer facing efforts in supporting the needs of communities with their indoor environmental needs from supporting sustainable designs to maintaining performance of the buildings.

Devon Miller, BCXP, LEED AP

Board of Directors – Vice Chair

Western Michigan University, Building Commissioning Specialist

DeVon Miller is the Building Commissioning Specialist at Western Michigan University. DeVon has over 8 years of experience in Facilities Management, over 15 years of experience in project management including energy conservation, building automation systems, building commissioning, and is a Building Commissioning Professional and LEED Accredited Professional with ASHRAE and Green Building Certification Institute (GBCI) respectively. He holds a Bachelor of Science degree in Mechanical Engineering from Michigan Technological University.

David Rinard

Board of Directors

Retired, Steelcase

An accomplished speaker on sustainability, operations environmental performance, and environmental strategies David educates and inspires community, customers, and business influencers through numerous board and community activities, national conferences, and educational events. David has a Bachelor’s in Microbiology and Public Health from Michigan State University and a Master’s in Management from Aquinas College. David participated as a member of the foundation committee that formed the West Michigan Chapter.

Ana Jose, MBA

Board of Directors

Director of Business Development, Michigan Women Forward

Armed with a heart dedicated to service and a Master’s Degree in Business Administration from Cornerstone University, Ana Jose strives to be an advocate for those without a voice. Born and raised in a small Dominican province called Ingenio Consuelo, Ana’s roots are reflected through her work with the community. During her four years with Bethany Christian Services, she developed programs to secure housing for youth from overseas, specifically those from Central America. Ana’s ability to create and implement effective programming has allowed her to seamlessly step into the role of Program Manager at the West Michigan Hispanic Chamber of Commerce. The initiative that Ana will continue to grow and improve is called Transformando West Michigan, which focuses on Hispanic business owners that have the desire to gain knowledge and experience in differing fields, such as financial education or food safety certification. Her personal goal for the program is to facilitate opportunities for growth within Hispanic businesses. As a business owner herself, Ana operated West Michigan Mortgage and Financial Services (2004), in which she found great success helping people to understand the value of homeownership, which allowed her to become instrumental in helping families secure FHA loans. She has also created programs to help families improve their credit and secure properties in the city of Grand Rapids. Ana graduated from the Latino Talent Program at Ferris State University in 2015 and finds inspiration from the local community, her family, and Hispanic culture. She enjoys spending time with her husband and children and strives to be a good mom, daughter, and friend.

Lisa Biering

Board of Directors – Treasurer

Consumer’s Energy, Manager of Product Innovation

As Manager of Product Innovation for Consumers Energy, Lisa leads a portfolio of pilots and research projects to explore and test potential new products for the utility’s business customers. This work looks at emerging technology, civic partnerships, and programs that offer customers solutions in energy efficiency, energy demand-side management, electrification, and renewables, while working to support the company’s Clean Energy Plan. Prior to Consumers, Lisa was Director of Marketing and Communication at the Capital Region Community Foundation and held a variety of customer experience roles at MSU Federal Credit Union. She holds a Bachelor of Arts in English literature from Alma College and a Master of Arts in Strategic Communications from Michigan State University.

Peter Skornia, LEED AP

Board of Directors – Chair

Cella Building Company, President

Peter is president of Cella Building Company, specializing in sustainable new construction and redevelopment of under-utilized properties. Peter has experience in all phases of the development process from site selection through operations. By focusing on the impact on people, planet, and profit; Peter and the Cella Building Company team look to incorporate the principles of the triple bottom line to all projects in which they are involved.

Jon Rumohr, PE, HBDP, LEED AP BD+C

Board of Directors 

Ignyte Design, Principal / Mechanical Engineer

Jon is a Principal at IGNYTE Design and a registered Professional Engineer, licensed in multiple states. He provides expertise in sustainable design and carbon reduction for healthcare, higher education, government, and large commercial clients across the country. He has extensive experience working with facilities management teams to assess existing systems, plan for future capital projects, reduce their carbon footprint, and maximize their return on investment. When Jon isn’t helping clients, he’s spending time outside with his wife Kelly and daughters Adelyn and Amelia. He’s passionate about gardening, woodworking, and classic cars.

Ryan Musch, PE, MBA, LEED AP, SITES AP

Board of Directors 

PE / Associate / Senior Civil Engineer, Fishbeck

Ryan Musch is a Senior Civil Engineer and leads the Site Development Group at Fishbeck. Ryan has over 15 years of experience in Site and Civil Engineering and has focused much of his efforts on Sustainable Design within his Site Development and Civil projects. Ryan has a Bachelor of Science in Engineering from Calvin College, a Masters of Business Administration from Grand Valley State University, and is a LEED Accredited Professional and Sustainable SITES Accredited Professional.

Audrey Whaling

2030 Program Manager

Audrey (she/her), a lifelong environmentalist, joined MiGBC to champion the Emerging Lansing 2030 District. Presently, Audrey is the 2030 Program Manager, overseeing the Grand Rapids and Lansing 2030 Districts. With over 15 years of experience in complex project and program management, Audrey brings a combination of technical expertise and enthusiasm for sustainable solutions. 

As a dedicated climate activist, Audrey is committed to addressing pressing environmental challenges through community engagement and informed action. Audrey is a Michigan native with a Masters of Science in Packaging from Michigan State University and enjoys spending time outdoors, participating in endurance sports, and caring for animals.

Ally Beshouri

Communications Manager

Ally (she/her) is our Communications Manager. She is in charge of working on our weekly newsletter, social media presence, website updating, blog, and more! Directly prior to this role she spent five months with us as our Website and Usability Intern. She is a graduate of Michigan State University where she earned her Bachelor of Fine Arts in Graphic Design and her Bachelor’s Degree in Comparative Cultures and Politics. She is passionate about combining her skills and love of design with environmental advocacy, as well as learning new ways to better the environment in her daily life.

In her free time she is an avid gardener, bike packer, and Great Lakes visitor. Though on a regular day she can be found spending most of her time with her two cats or taking care of her many houseplants.

Kayla Snyder, LFA, EMIT

Program Manager

Kayla (she/her) is the lead for our programs where she focuses on data management, educational events, and assisting local organizations with energy efficiency initiatives. Before joining MiGBC, Kayla performed energy audits, led internal educational sessions to bridge MEP design with energy efficiency, and collaborated with design engineers on reducing energy loads. She also has 4 years of experience in the brewing industry where she created her own sustainability internship tracking KPIs and implementing waste reduction strategies.

Kayla completed her associate degree at GRCC before transferring to the University of Michigan and graduating with a bachelor’s degree in Economics and Environmental Studies. She is passionate about equitable, energy efficient, and ecologically conscious buildings. In her free time, she enjoys running, gardening, spending time with family, and working on creative projects.

Wendy Berg, LEED Green Associate

Event & Membership Manager

Wendy (she/her) coordinates our event planning, membership management, tracking & planning program impact and community engagement, as well as sharing in the development of all programs. Wendy is most passionate about mitigating climate change, reducing energy consumption, and environmental conservation.

Wendy comes to MiGBC with fifteen years of account management, event planning, volunteer training, and administrative experience in the non-profit and corporate sectors with a focus on the education environment. She holds a Bachelor’s degree in Environmental Resource Management and Environmental Studies.

Wendy spent her childhood days on the shores of Lake Superior and is a Yooper at heart. In here spare time she likes to keep active. She has been a long distance runner since middle school, is a certified advanced NAUII scuba diver, practices hot yoga, and loves to spend time exploring nature and traveling.

Cheri Holman, LEED AP

Executive Director

Cheri (she/her) is a LEED Accredited Professional with extensive experience and a genuine passion for energy & water conservation. Other areas of interest include indoor environmental quality, clean/renewable energy, access to healthy food and all things related to educating and promoting a healthy built environment. Prior to her work in non-profit Cheri spent most of her career consulting & partnering with private sector corporations to reduce resource consumption within their facilities through the implementation of energy conservation technologies and improved operational practices.

Mrs. Holman is a Past Chair of our Board of Directors after serving as Treasurer for 2 years. In early 2008 Cheri founded the LEED for Existing Building Advocacy Group. She served as a subject matter expert for the Green Building Certification Institute (GBCI) LEED for EB Operations and Maintenance test development in 2008 and the Commercial Reviewer exam test development in 2009. In 2010 & 2011 Cheri served as a Greenbuild conference session reviewer.